White room salon


I’ve been going to The White Room salon for the last year or so. When the manager found out that I was doing media production at Coventry he asked me if I would be able to produce a promotional video for the salon.The video would be used to help promote them at the L’Oreal hair colour awards in London in April. After I finished the video they where so happy with it that They offered to pay for my travel, accommodation etc to film them at the L’Oreal hair colour completion but I was unable to make it as I was filming abroad.
I filmed the hairdressers as they where getting the modles ready, having their hair cut and while they where in the photo-shoot. This video took around 7 hours to film from morning to late after noon.   with only three days to edit. This is been the first time I’ve done a video on my own where i haven’t know anyone else their, so at first i was pretty nervous and shy. However when thing stated getting rolling my confidence grew and since this experience  I’ve found I’ve got a lot more confidence. The Salon Manager was very impressed with the speed I edited the video and how well it came out.  As a result to doing this video for free my £32 haircuts are now free, RESULT!!


the perfect shot – marketing plan

Marketing – my main target adience for ‘the perfect shot’ would be for new film makers and photographers as they are the people who are most likely to start using DSLRs with little knowledge of how to get the best out of the camera. The Perfect Shot would be perfect for school colleges and uni for any media photographers as if they where out on a shoot and couldn’t figure out why there shot is all blue, the app would be able to tell them they need to change their white blanche in order to get the shot they’re looking for, saving them time and effort having to get someone like a teacher to show them where they’re going wrong.
i have decided that I’m going to have two version off this app which will be available on the app store. one version will be a free beta version which will allow users to use 50% of the apps full capability. i will charge 69p for the full app which will let users get the the other 50% missing from the beta.  letting users get a feel for this app with the free beta version, I’m hoping they will find it very helpful for filming and will hopefully invest in the full app as it can benefit them for future shoot.
This app could be advertised in photography magazines such as photography monthly and professional photographer. This would be because the readers of these magazines use DSLR camera, and what this app is trying to do is to help first time DSLR users out.